Launch your cleaning business’s marketing by identifying its target audience and developing a pricing plan. Involve clients and listen to their needs – listening carefully will build credibility!
Advertise online by creating a Facebook business page and handing out flyers in your neighborhood. Also, network with local businesses that may refer customers your way.
Identify Your Niche
At the heart of any successful cleaning business is understanding your target audience. Knowing who your ideal clients are will allow you to develop an effective marketing plan and advertise your services effectively to people most likely in need of your services.
Finding your target audience will require research, including investigating demographic data and reviewing what other cleaning companies advertise to their respective audiences. Taking this data into account will allow you to decide how niche or general your AR cleaning service will be and which marketing strategy should be employed.
Once you have identified your market, the next step should be choosing what rates to offer. These could include hourly, flat, or calculated square footage rates. Participating in community events and networking opportunities also provides excellent opportunities to meet potential customers and expand referral networks.
Develop a Marketing Plan
Look at your current clients – who pays on time, is pleasant to work with, and refers you to friends and associates? Those clients represent your ideal clients and target market.
Create a website to promote your AR cleaning service. Each site page should encourage visitors to contact you, “learn more,” or schedule service.
Email marketing is an effective way to keep your business up-to-date with current and past clients. Welcome emails offer newcomers personalized welcome messages, while commemorative ones mark important events, often offering special offers. Both types of email campaigns help increase client retention and revenue growth, while social media profiles such as Facebook, YouTube, Instagram, and LinkedIn help increase website traffic.
Word-of-mouth advertising remains one of the cornerstones of domestic services businesses. You can begin by asking pleased clients to share your Facebook page or providing them with business cards they can give out to prospective customers.
Establish a referral program and offer existing clients incentives for referring new businesses. For instance, send each of your clients a letter explaining that if they provide four referral cards that result in new clients for you, they can earn a 100% refund on their next AR cleaning service!
Advertising your AR cleaning service in local forums and groups online can also be effective. Establish a Facebook business page and join any appropriate social media groups used by your target market, then offer first-time customer discounts to incentivize people to test out your services.
Network with Other Cleaners
Networking is an effective way of spreading the word about your cleaning business. There are numerous networking events online, or you can contact your local Chamber of Commerce for more details on local events. Networking goes beyond simply meeting and greeting others – focus on getting to know others within the cleaning business so that relationships can form over time.
At networking events, it’s crucial that you can quickly communicate what you do and why – known as an elevator pitch – in an accessible and friendly manner. Consider creating social media profiles on platforms your target audience uses, such as Facebook or TikTok, that help develop business growth.